What is social media : Digital swipe up

In the world Social media is a thing used by everyone, from social media people not getting bored off, People used this platform in our daily life for interacting with people, getting famous and also for their business growth, using social media platforms you can be in touch with long-distance friends and family members.

But what exactly social media means..? Who created this and how this thing started to get famous..? Why do people use it every single day? So many questions right!

To know all the answers, read the full article..!

1. What is social media?

Let’s divide this social media in two-part

Social:- its means stay connected with the friends we making new friends and living gathering with them.

Media:- media is basically, a tool used to deliver the information in the form of print, video, photography, advertising, etc.

So if we combine these two terms, we can say that social media is a medium or a platform where we can get connected with new peoples and share our content with them to more interact with them. 

According to Google,

Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information ideas, career interests, and other forms of expression via virtual community and networks.

By according to oxford dictionary,                                                                                                    

Social media is a Website and applications that enable users to create and share content or to participate in social networking.

2.               History of social media 

Sixdegrees (1997): First social site where you could set a profile and can be a friend of each other’s founded by Andrew Weinreich, known as a pioneer of social media

LiveJournal (1999): LiveJournal is a blogging site created by Brad Fitzpatrick. He created this site to keep updated his friend to his activity.

Hot or Not (2000): This is the site where you could upload a photo for rate your attractiveness created by two friends James Hong and Jim Young,

Friendster (2002): Friendster it’s a social media service site that could allow users to contact other members and share online content within those contacts founded by Jonathan Abrams.

MySpace (2003): Myspace is a social media a site that influences musicians and brands to share their music, and its users can create profiles, blogs, photos, music, and movie preferences, and can create newsgroups.

LinkedIn (2003): LinkedIn is a social media site for business oriented peoples was a user who is searching for jobs can share their resume and companies share the requirements

G-mail (2004): Google announced the first mail service in 2004, developer Paul Buchheit, who had already explored the idea of web-based email in The 1990s, before the launch of Hotmail, while working on a personal email software project as a college student. Buchheit began his work on Gmail in August 2001.

Facebook (2004): Facebook is one of the most famous social media sites, its chance the face of social media. 

YouTube (2005): YouTube is the first video social media platform Chad Hurley, Steve Chen, and Jawed Karim created the service in February 2005, Jawed Karim is the first person who posted the first video on YouTube. Google bought the site in November 2006 for US$1.65 billion.

Twitter (2006): Twitter is a microblogging site, created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. After four years the twitee get famous, in 2010, 65 million tweets sent on Twitter. 750 tweet per second

Tumblr (2007): Tumblr is a microblogging social media site, where users can post multimedia in the form of a short blog. Founded by David krap now owned by Automattic.

Pinterest (2009): Pinterest is an image sharing and social media site used for discovering ideas, from images, GRIF, and small videos in the form of pinboards. The site was created by Ben Silbermann, Paul Sciarra, and Evan Sharp

Instagram (2010): Instagram is the photo and the video-sharing app created by Kevin Systrom and Mike Krieger, Instagram get the one million registered user in just two months, on 2015 Facebook acquired the service for approximately US$1 billion in cash and stocks

Snapchat (2011): Snapchat is an image messaging social media app, a shared image which is only visible for 24 hours before inaccessible to their recipients. Snapchat discover the story feature

These are the most famous social media networking sites.

3.               Type of social media:

You see the most useful and famous social media site and app, using these sites you can make your social presence and you can grow your business

Social networking: On social networking sites people post, share, comment, and directly connect with friends, family, and fans.

As social media networks are big now, this site is providing users to promote their products through advertising.

This sites allow you to form online communities and can share the news within these communities

Facebook, LinkedIn, Tweeter is often called networking platforms, this platform allows users to interact with each other in a variety of different ways.

Media sharing network: In the new era of social media visual content is more engaging than the text content, on this type of social media network you can share the photographs, video, live videos and other kind of media

This site is also helpful for online marketing, lead generation, and brand building without going out like a salesman.

Instagram, Snapchat, Pinterest are the photo-sharing social media sites, this social media would be helpful for people and companies to update products through photos and videos. This site is providing an opportunity for advertising and e-commerce because of the highly-visual layout

YouTube is the video-sharing site as watching a video requires less effort than reading. Creating videos is so easy nowadays thanks to smartphones and laptops.

 

The blogging community and discussion site: Such type of site use for publishing content online, sharing news, opinion, and ideas.

Blogging is one of the oldest types of social media

Educated people who have great knowledge on one particular topic share their knowledge and experience through blogging on this site, but these platforms also allow users to share photos, videos about your thoughts, business, and brand.

These sites help businesses by being a top-notch resource for doing immaculate market research. Dissociation forums are the oldest ways of running Social Media Marketing campaigns. 

Quora and Reddit are the site discussion sites, allowing users to encourage web chatter and post shares from users that care about the same.

4. Why social media is popular?

• Easy to access on smartphones and on mobile phones.
• Providing various services and benefits to users as they find new people connect with them, share opinions, stay in touch with old friends and colleagues.
• Users can Share photos and videos with anyone from anywhere.
• Search for new products to buy.
• Help for the growth of the business by sell products online on social media.
• Find funny and entertaining videos. Stay up to date with news and current events. 
• Limited restrictions on users.

The popularity of social media has increased rapidly over the past few years. Social media is so big in today’s world. Over 2 million people are using various social networks across the globe. 3.50 billion Peoples are using a smartphone and 4.78 billion people using mobile phones all over the world today. In the 20th century, over 3.80 billion of people are using social media.